Expert analysis of the store carried out by 2 specialists (Designer UX and Researcher / Specialist e-commerce)
During the audit, the methodology of cognitive wandering and a list of general Nielsen & Molich Heuristics are used
As part of the audit, the following are analyzed: usability of the store, intuitiveness of shopping paths, information architecture, factors influencing the conversion, visual layer of the website, method of communication with the user
Offer — UX audit
Expert analysis of key screens and processes - the home page and key subpages most often used by users
List of problems users encounter along with the severity of the problems - Fatal, Serious, Medium error
Preparation of a report including recommendations for changes and further actions
Analysis of the method of communication with the user and the method of providing information
Google Analytics data analysis
Audit of the desktop version
Audit of the mobile version
Identifying good practices to solve problems on the basis of ready-made solutions (benchmarks)
Visualization of improvements in critical areas in the form of mock-ups or projects
Research with the target group - usability tests combined with in-depth interviews
Designing the UX and UI of pages and subpages that require a comprehensive reconstruction
For 5 years we have been supporting the online industry in the field of consulting, UX audits and designing useful interfaces. We support e-commerce by streamlining stores (facilitating purchases and finding the information sought) and their processes (developing platforms supporting sales service).
Last year, we were awarded by the Clutch platform as one of the best UX agencies in Poland.
“The UX audit was carried out very carefully and on time. It resulted in a detailed report, clearly indicating the areas that needed to be improved, both in the UX and technical layers."
“Using Overlap Studio's recommendation, we have rebuilt our blog. Since then, we have seen a significant increase in the number of unique visitors and page views. "
"Overlap Studio conducted a field study by conducting in-depth interviews with our key customers. Based on their conclusions, we changed the product and directed it in the right direction."
"Thanks to the cooperation with Overlap Studio, as many people signed up for training in the first month as before for six months, and now participants sign up for my training even six months in advance."
E-commerce UX Audit
Make shopping easier for your customers, increase the value of the basket